Internet marketing has gained popularity for many individuals who prefer to be self-employed and have a work-from-home business. This is more so for those who have lost their jobs due to adverse economic conditions or are near or past their retirement age. The recommended approach for a newbie is to start as an affiliate internet marketer. The cost and risk for such a business start-up is relatively low as compared to a brick-and-mortar business.
An affiliate internet marketer is one who sells other people’s products, be it a software, e-book, audio visual or even physical items that are available in Click-bank, Commission Junction and Amazon, to name a few. For newbies, Click-bank is a good choice as most of its products on offer can be downloaded almost immediately. Besides, it has one of the most generous commission structures on its affiliate programs averaging about fifty percent of the selling price for download products. Alternatively, you can choose to market products created by some well-known internet marketing gurus. An affiliate can hope to ride on their reputation.
To succeed in affiliate internet marketing, one must have a good system in place and work on it consistently. Periodically, it may need to be tweaked to obtain better results as the marketing campaign gathers momentum.
1. Set up Website/Squeeze Page
Set up a website with a relevant domain name and put in a squeeze page to capture visitor’s name and email address. Throw in some free stuff like a well written e-book as an incentive for visitors to sign up. You can choose to have it single or double opt-in list. Follow up on the subscriber’s list so obtained with more emails to build relationships with your prospects as most people do not buy on the first offer.
2. Traffic Generation
In order to have a large number of subscribers in your list, you need to know how to generate traffic. There are many ways to do this and all these point to getting high ranking in the search engine, especially for Google, Yahoo and Bing – the top three search engines.
Article writing, blogging and forum participation are three of the most effective marketing tools for Search Engine Optimization ranking if done right. Submitting well-written articles to Article Directories will get the back-link to your website. Similarly, having regular posts to your blog and participating in forums of similar niche will also help to brand yourself and your website/blog to the internet marketing community.
3. Automation/Outsource
In order to achieve good results, the internet marketer must focus on productive efforts that matter. You need to automate the system with auto-responder to send regular updates to your subscriber’s list and follow up on orders, queries and feedback. Without a good auto-responder, it will be too much to handle all the back-end work yourself manually.
For those that cannot be automated, it is well advised to out-source those works that are not your strength, such as article writing or updating with directories. However, do your math to make sure that they are well worth the investments.
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