Viral marketing is a enormously powerful and well established marketing technique. As well as being extremely cost efficient, viral marketing extends over the long run and if completed correctly can add a more or less unstoppable momentum.
So what is viral marketing exactly?
Very simply it is any type of marketing resource that encourages the message to be passed on from person to person – for this reason the name “viral” marketing. A classic model in internet marketing terms is a viral eBook or report. You create an eBook on something that people in your niche will be interested in, and then within the report you position links back to your websites. If the report contains something of importance it’ll be passed on as people will want to share it with others. Your links or advertising contained within the report will be seen for years and years after you initially produced it.
What about additional sorts of viral marketing?
A trendy thing at the moment is viral videos. You only have to peep at the popularity of sites such as YouTube to see the enormous power of video as a way of marketing your enterprise. The same principles apply to viral videos as viral reports – it needs to be something remarkable that people will want to share with others. Videos which are witty, humorous, or thought provoking in some way tend to do splendidly. You ought to get creative and produce something people will desire to actually spend a few minutes watching.
One more method of viral marketing is email and email signatures. The launch of the email service Hotmail used viral marketing to great effect – at the bottom of each email sent through the service was a link back to where users could sign up themselves. This became extremely successful as more and more people used the service to send emails.
In order for viral marketing to be as efficient as possible it is vital to actively encourage people to pass on your materials. Make it trouble-free for them to do so. If you’re creating a viral report, for example, a high-quality strategy is to include a sales page with the report. Other internet marketers can then plug it in and deliver it to their customers without having to do a lot of work.
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