So what is internet marketing for online businesses? It almost sounds quite silly, because surely online business is in fact internet marketing? Well the answer is no, they are two completely separate entities and the thing that most people don’t realise is that without good internet marketing your online business is going nowhere fast.
So many people think that by having a good product and a fantastic website they are going to make a success online and make a fortune. This unfortunately couldn’t be further from the truth because you see it is no good just having a great product or the best website on the web. If no one gets to see it, it might as well not be there. In fact most websites online actually lose money due to a lack of understanding how to market online. You see the number one principle of marketing online is driving traffic to your website. Even more importantly, driving quality traffic to your website.
Now there are many different ways to do this including paid methods and free methods. The internet is such a great platform to market your business because unlike in the traditional market, where you have to go out and find prospects. Online the prospects come and find you. The art is to position yourself in front of those prospects looking for your particular product or service. Now I like to focus on the free marketing methods of which there are many. The main advantages are that firstly and most obviously, they are free. But also more importantly these methods continue to work for you long after you have done the work. Paid methods do work, don’t get me wrong, the thing is that there is a good possibility you might lose money, and when you stop spending you stop earning.
There are three methods that I personally like to focus on and they are as follows.
1. Video marketing
Using video in internet marketing for online businesses to me is one of the most powerful tools. You see the first and most important thing it does is put a face to the internet. It creates a personal connection between you and your prospect. Remember people buy from people not computers!
2. Article marketing
Article marketing is also a very powerful tool in internet marketing for online businesses. When you write an article and place it with a reputable online publisher it remains online, literally forever. That is free marketing as long as the article is live. Search engines also love articles because they are fresh content giving valuable information to people searching for it. Articles also allow you to establish yourself in an authority within your niche.
3. Blogs
Blogs are one of my favourite tools in internet marketing for online businesses. Just like articles, the search engines love blogs, especially if they are continuously delivering high quality material. The other thing that a blog does very well is create an online presence. It establishes you amongst the online community and gives you credibility. You do need to be a little careful however when deciding to blog, because it does take dedication and commitment to run a successful blog. If however you do decide to use it, it can be a very rewarding tool in internet marketing for online businesses.
To be honest if you are not online within the next couple of years, either with your business or on a personal level, you are going to be left behind. The world constantly changes and if we embrace that change the future is our playground.
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