Internet marketing for small business is becoming more and more in demand. If you own a small business, then you must know that your company can increase revenue by having an internet marketing plan attached to it. Online advertising, if done right, will bring in significantly more sales than traditional advertising. Many people don’t fully understand the concept of how large their business can get using web marketing strategies. A company or individual can increase revenue by 6 or 7 figures a month for using what I am going to show you here. Here are 3 ways to boost your profits using the internet alone.
Search Engine Marketing
This, in my opinion, is the best way to get tons of targeted traffic to your company website. When using internet marketing for small business, advertising on search engines, like Google, Yahoo, and Bing, is key to learn. Just targeting one keyword or keyword phrase the right way, will bring you thousands of people to your business website everyday. (See Example)
Example: Lets say you have a local golf store located in Atlanta and you want to advertise online. You post pictures of your products, and market them on your website. So lets say you want to target the keyword “best golf clubs in Atlanta.” If you target this keyword phrase right, you will get tons traffic from people living around the North Georgia and Atlanta area. You will also make sales from people who never entered your store. There are many ways to advertise online, this is just one examples of how you can market anything using search engine marketing compared to just using traditional marketing.
There are free methods and paid methods of marketing to the search engines.
Free Methods:
This is search engine optimization or SEO. By knowing what keywords to target and how to target them, you can get tons of free automatic traffic of people looking for exactly what you have to offer. Google is the number 1 information site in the world, and the top 3 websites in the world. If you can get on the first 3 pages of Google alone, you have a profitable business.
Other ways to free search traffic: These are free strategies that will bring you more SEM traffic.
Article Marketing
Video Marketing (YouTube) (Others)
Press Releases
Social Bookmarking
Paid Methods:
There successful paid marketing methods that will bring tons of sales to your company. The first is PPC or “Pay Per Click” ads. You can Google AdWords and build an account. These are the ads found in the shaded area or to the sides of Google, Yahoo, and Bing. This is the most common method many marketers perform. You have to be careful with this, because if done wrong you will lose the shirt off your back. However, many online adversing companies or self-employed marketers get page one of Google, by only paying pennies for a keyword. This is something I can you can learn in a minute.
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