Objectives in any good Internet Marketing management strategy include increasing your online visibility, establishing your reputation, and generating targeted website traffic and sales. So how does article marketing fit in? Is it really worth doing?
The short answer is that yes, it can be. The more important thing to know is why that’s true…and how you can profit from it.
Article marketing, as part of your overall Internet Marketing management strategy, can help you to accomplish the following:
Expand your brand visibility on the web
Validate your authority and thought leadership
Enhance your SEO efforts
Create pathways for the people who want what you’re offering to find you
Additionally, as you promote your articles, there is the opportunity for them to go viral.
The key to make note of is that marketing via articles can accomplish all this only if:
You do it well
You’re consistent in your efforts
Let’s look at the first of those criteria. Article marketing well means, first of all, that you’re providing quality content. Your content needs to address the pains, needs, or wants of the people you’re seeking to reach. Furthermore, it means that you’re presenting your content in an interesting, easy-to-understand manner.
Not a writer? You can hire the work of article writing out.
I would encourage you, though, to outline or create the rough draft for each article and then let someone who’s a good writer polish it, rather than abdicating the task entirely. If you want to establish your thought leadership, then your ideas should be the ones shared and yours is the voice that should shine through.
Second, any marketing effort builds momentum through consistency, not just with one big push that then fizzles out and dies.
A lot of people don’t stick with article marketing because of the time involved. Know, however, that while marketing with articles is powerful in the long term, it’s not a quick fix.
So start with a schedule that you know you can stick to. For myself, I strive to publish one article every week, because that level of effort is sustainable for me. You need to realistically assess what’s sustainable for you.
So, is article marketing a worthy branch of your Internet Marketing management strategy? If you’re committed to doing it well and consistently, then I say, yes, it is.
Copyright 2011 – Nicole Paull
All rights reserved
Nicole Paull is an AssistU-trained Certified Professional Virtual Assistant who provides an array of Internet Marketing management services, including support in article marketing.
If you’re looking for help with from a virtual assistant, don’t miss Ni
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