The most popular Internet marketing strategy that exists in the world today is referred to as social media marketing. It consists of many different promotional variables such as; person to person marketing, video and brand marketing, use of online forums and discussions, content distribution and interaction within various Interest groups.

Social media Internet marketing strategy received its’ popularity as a result of the following factors:

Social media involves using open communication between an organization and the clients who are interested in it.

It allows for clients and individuals to publicly evaluate an organizations overall performance.

Its’ impact can reach a global marketplace.

It takes minimum effort or cost on the part of the organization to implement. In fact, the only thing that you need in order to implement it, is some social media knowledge.

Many of its components can be done for free.

The progress and result of the Internet marketing strategy can be measured or evaluated almost instantaneously.
It is the proverbial “paradise” for non profit organizations, yet there seems to be an unwillingness on the part of many non profit organizations to benefit from this type of low cost Internet marketing strategy. This is a huge error on the part of the organization because social media can and does help considerably.

Consequently, it also provides the agency with access to many free and valuable resources that they may in fact be missing out on benefiting from.

There are several reasons that may prevent non profit agencies from jumping on the Internet marketing strategy bandwagon and some of them may be legitimate.

Often agencies may feel that the Internet is an unsafe haven for its clients and many have little or knowledge of the true value of social media. In either case,the agency is not using its available online resources effectively.

You can implement social media in a safe and secure way if you do so with proper guidance and techniques. The misconception that the Internet is unsafe is based on fear of the unknown and improper use of tools and resources. The fact is, social media is becoming an integral part of our everyday lifestyle and agencies must begin to adopt this new lifestyle into its operations or risk being left behind.

In order to begin to have an effective Internet marketing strategy, an agency must first begin to use its on line resources more effectively.

Is it not common knowledge that the success of any agency depends on its ability to use all of its current resources effectively? The Internet is no exception to this rule.

So how does an agency begin to implement an effective Internet marketing strategy?

It begins with some knowledge and research on the part of the agency. You should and probably never would jump into a river or lake without first making sure it is safe to do so,the same principles apply here.

You must first secure your computer network system by implementing online safety procedures before proceeding to the next step. That means using security software and creating agency security procedures and protocols. For example; if your agency has a youth section you may want to deny access to programs such as online chat-rooms.

Once a secure base is created within the non profit agency, the rest is easy.

The agency must decide how the Internet can best benefit its particular needs and set goals and objectives for what they wish to accomplish with the implementation of this new Internet marketing strategy.

The agency should find people within the organization who have some knowledge in social media or at the very least the ability to comprehend it. The agency should encourage them to work towards developing an agency marketing plan. It is highly recommended that the agency use at least one professional social media manager to assist in developing this plan.

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