A late 2009 survey by the Pew Research Center found that three-quarters of American adults use the internet. Some 60% of American adults have a home broadband connection and over half use a wireless network to go online. There’s no question that the internet is a potential marketing platform like no other, and that people have made fortunes by using internet marketing to their advantage.
But how can you use internet marketing to make money? One way is to effectively market your own blog, e-commerce site, or social site. But another way of using internet marketing for personal and professional gain is by turning on a huge untapped segment to the potential rewards of internet marketing. And that huge untapped segment is made up of the small, main street businesses that drive 50% of the American economy.
Did you know that in the U.S. alone there are 13 million small businesses that do not have a website? In many cases, these small business owners know the importance of the internet, and most of them use the internet just like everyone else. But they don’t feel like they have the time, energy, or expertise to do any kind of online marketing, even though they know it’s a good idea, and even though they may be increasing their marketing budget year over year.
And that’s where people like you come in.
You might think, “Oh, but I don’t have a background in marketing. I wouldn’t know where to begin.” Do you know what keywords are? Are you at all familiar with the acronym SEO? Do you know what a conversion rate is? If so, you can take main street marketing to the internet and have small businesses coming to you for help with marketing their business online.
That’s because programs are available that function as templates for creating powerful, effective online marketing campaigns for small businesses. Imagine if you became the “go to” person in your community that local small businesses counted on for their internet marketing. Or imagine that local advertising agencies knew to contract with you when they put together comprehensive ad campaigns for their local clients. You could be capitalizing on parts of the ad budgets of numerous businesses, using your “template” approach to creating effective online advertising, and at the same time driving more business into your community.
You would be astounded at the number of small businesses that either wish they had an online presence or think that they just have to pay a college student who’s “good with computers” to make a website for them. Neither of these approaches will help their business, that’s for sure.
But if you know how to create internet marketing campaigns for small businesses, you have something valuable that people want. And they’re often more than willing to spend some of their precious advertising dollars with the person who promises to establish an online presence for them, direct targeted traffic to their website, and deliver high conversion rates on their web traffic. There is no reason why you can’t become one of the powerful main street marketing machines that delivers the promise of the internet to local businesses that are ready to commit substantial parts of their advertising budgets to online marketing.
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