It is true that marketing is the number one thing any business must do. However, I have said in the past that marketing and sales are together. Here is what I mean to clarify. If you are in insurance sales, you are not a salesperson one hundred percent of the time, you should look at it like you are a marketer of the service that goes with the insurance business. If on the other hand you are in the business of pest control, you should see yourself as a marketer of pest control service.
Think of it like this, marketing is what gets the person to look at your product and service and the sales process is what makes people who have looked at that marketing to buy or become involved with your product or service.
Let’s take a closer look, if you have a bunch of marketing out there and it is getting a bunch of people calling you or asking for more information. The marketing has done it’s job. Now, if by chance you are not getting those people to buy it is not a marketing problem it is a sales problem.
If you think you are having a sales problem, you need to look at other things like: Your telephone skills,Your closing procedures,Your offer,Your pricing,Your sales presentation, The questions you are asking.
On the other hand,let’s say that you are sending out a massive amount of marketing letters or you have lead generation ads and are having very few people calling to request information. If this is the case then you may have a marketing problem.
If you are having a marketing problem, you may need to look at: Your marketing ads, letters, and other materials or your offer. Ask yourself Whether your marketing is hitting the right target. (Remember that even the best ad or letter written by the best copywriter will fail if it is targeting the wrong prospects.) Take a good look at your overall marketing plan· How is the timing of your marketing? (Are you too late? Too early?)
So which do you feel is more important – sales or marketing? Remember both are important but and have their own job function. However in my opinion marketing is the more important of the two. Why? Because great marketing makes the sales process infinitely easier. So, I think you see how they go hand in hand and why marketing is more important.
Mark T. Joseph is a Professional Magician,Marketer and World Record Holder whom you may know by his stage name ‘Mark Mysterrio.’ Mark was on a bed of nails for 283 hours and 5 minutes to get into the record books. With that much of a never give up attitude, imagine what he can do for your business.
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