Marketing writing is not a place to skimp in your business. It is the first thing that your potential clients see and is a tangible representation of your business. If you are not a professional writer, you may want to consider getting some help with writing your marketing materials. Let’s explore a few things that high quality marketing materials can do for your business.
1. They represent you as a professional not an amateur.
When you are asked for more information, you can hand out your marketing materials with pride, knowing that they will do the job for you. You don’t have that anxious, uncertain feeling that prospects won’t see the value of what you do. You know that when they read your marketing writing, they will fully understand your business and the benefits they can get from working with you. You feel at peace.
2. They deliver qualified prospects to your business who are the kind you have targeted.
They recognize themselves in the problems, issues and target market profile you have written. They feel hope and excitement that you understand them and that they can get relief by working with you. They are already “sold” before they contact you. All they need is to be closed. They have “bought” your business and now just want the details covered.
3. They make it easy for you to do your marketing.
All you have to do is give out your marketing writing and refer them to your website writing, and half your marketing work is done. You have less explaining to do, because you give all the details prospects need to decide to become clients. You spend less time explaining and more time closing.
4. They give you more time to deliver your services because your marketing is more effective.
You get to spend more time in billable hours and less time marketing. Your marketing materials are doing the work of most of your marketing. You did a lot of work on getting your marketing writing and website writing done, but now it is doing your marketing work for you. You make a lot more money and have a lot more fun because your are spending most of your time providing the services you love providing.
Don’t skimp on your marketing materials. They are your best 24/7 “salespeople”. Get them in place and sell your services more easily and effectively.
Suzi Elton provides business writing that attracts targeted prospects to your service business and converts them into clients for you. She is a Robert Middleton Certified Action Plan Marketing Coach, as well as a professional writer. Her website offers a free series of 8 assessments you can use to analyze your own site.
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