The outlook of the home-based industry has changed a lot over the last 20 years. People from the old-school of the home business arena remember the days of meeting with prospects in coffee shops, going to Monday night opportunity meetings, being on conference calls, talking to every person that comes within 3 feet of you on your business. Ladies and gentlemen of the jury, I have come to inform you that the days of those traditional marketing methods are numbered at best and obsolete at worst.
People are growing more and more tired of being bombarded by the tradition MLM marketing methods, and are increasingly more receptive to the more modern marketing methods, especially by way of the internet. The internet has become the platform of choice for people globally. Many network marketers strongly prefer to market their businesses online by taking advantage of technology that allows them to generate leads and traffic that come to them requesting information about a business opportunity. On the other end, many people go online to find out information about the mlm industry due to the need of many to make extra income. Social media sites such as Facebook, Twitter, and Myspace, not to mention blog, article, and video marketing have revolutionized the way network marketers do business.
This is not to say that offline marketing is doomed and there is no place for it. However what I’m saying is that one should use marketing techniques that will allow others in your target market to search you out if they’re interested in starting a home-based business. This way, you don’t have to annoy and pester prospects with the traditional methods and you can deal only with qualified prospects whom you know have an interest in your business opportunity.
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