In this piece we discuss the two main reasons for using an attraction marketing system, or using internet marketing. As traditional advertising and marketing practices are being replaced by online ads and marketing systems, the Internet has become more and more of a necessary element in an overall marketing strategy. The term “attraction marketing” has been used only recently, although the basic concepts have been use since well before the Internet’s existence.
Individuals demonstrating significant business success or knowledge of important business elements have always attracted a following. As a result, their earnings potential has always been orders of magnitude higher that their less successful counterparts and peers.
As a result of the Internet’s general popularity and effectiveness, many network marketers are implementing attraction marketing systems. Interest has skyrocketed in attraction marketing system, such as My Lead System Pro and others. Obviously generating leads is an important factor, but beyond that there are two primary reasons these systems are so popular,and as many believe, essential.
First, by investing in internet marketing, individuals are demonstrating leadership and vision. Then, based on their results, others are attracted and want to be able to generate their own leads. The most successful early adopters report being able to recruit leaders from other companies or their own to their marketing teams.
Second, internet marketing leverages the power of automation and of the Internet. With conventional methods, adding two team members monthly was deemed a suitable target for achievement. With attraction marketing, monthly growth targets can be achieved in a single day.
In addition, a marketing system represents a diversification of a distributor’s advertising methods. Although traditional network marketing approaches and methods are still useful, internet marketing represents a method to reach a worldwide audience on a 24 hour basis, significantly expanding a distributor’s reach. In addition, this diversification can come with minimal risk, as compared with most other alternatives
Additional growth in the use of “branded” internet marketing systems is expected as more network marketers recognize their inherent and practical value in generating cheap mlm leads. We already have seen the rise of blogging, and are beginning to see full-fledged attraction marketing systems including landing and squeeze pages, capture pages, and autoresponders for follow-up becoming commonplace in network marketing.
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