When it comes to Network Marketing, there are certain principles that one has to abide by if they are serious about making a substantial amount of money in this industry.
In fact, these principles hold true not only for Network Marketing, but for marketing anything in general.
These principles are embodied in a very simple formula that you will find is used by all successful network marketers and business owners outside network marketing.
1. Create a capture page to generate leads: The quickest and most effective way of building an organization and putting money in the bank is based on this as a foundation. You absolutely must have others approaching you, not the other way around.
2. Setup a marketing funnel: Create follow up emails to your list of prospects. You need to establish your expertise with your prospects. Do this by sharing quality content that adds value to their life and this will happen. Remember, prospects buy from people they trust and people who have shown themselves to be experts.
3. Incorporate offers into your marketing funnel. These offers could be digital downloads, ebooks, informational videos, etc. You can create your own or purchase resale rights for existing ones. It’s all up to you. Create products to sell to your list and make sure that it is something of value that helps them solve a problem that they have. Always, Always, Always add value. This sets you up to profit whether or not a prospect signs up into you MLM.
4. Always drive targeted traffic (prospects) to a capture page. Don’t ever take a prospect to your company site first. This is a huge mistake. After you have collected the lead, you can do whatever you want with that prospect. Generate a flow of traffic to your capture page using multiple methods: Pay Per Click, Article Marketing, Social Media, Video Marketing, Forums, and so forth. Make sure to read these emails so that you are getting this essential information. Also after you have collected that lead you need to focus on solving their problem.
5. Understand that the database you’re creating is the MOST IMPORTANT asset your business possesses (besides the knowledge between your ears). Don’t mistreat your prospects…remember, you’re creating “YOU INC”. Essentially, your “brand” is your name and reputation…don’t destroy it. When someone opts into your list, share content and solid advice to those people (I hope my emails set a great example of that). Mix in some offers but remember, it’s about them…not your wallet. When you take care of your list it will take care of you.
You must understand that the database of prospects you create is by far the most important aspect of your business. Aside from your own knowledge, your database is the most valuable asset you will ever possess in business. With this comes responsibility. Do not mistreat or spam your list. Don’t try to take advantage of them by only trying to sell to them. On a regular basis you should share content and genuine advice that can help them in a real way. I hope I set an example of that. Of course mix in some offers, but the content you share should far outweigh the offers you present. If you make sure you help and take care of your list, your list will always be there to take care of you.
6. To learn how to FINISH creating your marketing funnel, you need to think outside the box. You should be making money whether or not your prospects sign up. Think of how to communicate your offers both online as well as offline.
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