Niche marketing continues to grow in scope and depth. Why? Because of the lagging economy, heavier competition and the rising cost of doing business. That’s why more companies are turning to it. Many are slowly discovering having a niche strategy is not just a good idea, it’s now a necessity.
But not all niche strategies are created equal. Often, many people new to niche marketing principles crash and burn on the first few attempts. Why? Because they miss 3 hidden secrets.
These are the 3 hidden secrets of top marketers. The secrets those $5,000 Seminars and $995 courses on niche marketing miss, overlook or neglect. These are the secrets those $1,000 + niche finding software programs can’t even match.
In most cases it’s innocent oversight, but in other cases it’s on purpose. Why? Because if more people added these 3 hidden habits to there arsenal it would mean more competition for the top 3% who know and practice them now.
Here’s the 3 hidden habits top niche marketers possess. Based on our 14 month study.
1. They Stay Informed, Updated and Current:
As the saying goes, those who stay ready never have to waste time getting ready. And the difference between someone who stays ready and one who has to get ready is the difference between success and failure. Unfortunately, the huge amount of information available on finding a niche is either outdated, over hyped or useless in today’s marketplace.
Most business owners neglect the importance of niche marketing or attend one seminar, buy one book or read one article and feel their knowledge is complete.
Although the fundamental principles remain the same more people are discovering that planning an effective niche marketing strategy is a moving target. Therefore, people who want to be effective in the marketplace must stay informed.
This is one of the habits of top niche marketers, they have a habit of seeking out the latest techniques that still work and dump the rest like a bad habit.
2. They Use Technology As A Tool Not A Crutch:
There’s a huge amount of software programs that do the routine work such as finding niche keywords, untapped markets and more. It’s tempting for most people to simply depend on software programs to do all the work, thinking and planning.
But there’s one thing software programs can’t do, and that’s create and execute plans. That’s why depending too much on software programs is risky. Why? Because they become outdated, effective and useless as the market changes.
Unfortunately, an army of businesses continue to fail because the software program they were depending on became useless. That’s why the top 3% never invest more effort and time in software programs than they do in practicing niche marketing fundamentals. They back technology up with fundamental knowledge, experience and wisdom.
3. They Know How To Break Niche Targets and Markets Down Fast:
The faster and more specific a business can zero in on the needs of their target customers the more success they’ll enjoy. This is an important habit the top 3% enjoy, but few people talk about. At best, many gloss over it quickly then move on to the next point.
For example, the top 3% don’t just market to golfers, they market to senior beginner women golfers.” They don’t just promote athletic shoes, they promote athletic shoes for “teen girls who are obese.” They don’t just market to African Americans they market to “African American Wine Lovers in the Southern California.” See the difference?
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