In the fall of 2005 I made a decision that would prove to teach me many things. My good friend had called and said he wanted to show me something. Naturally, I was curious, and since we had been good friends for over 20 years, my decision to hear what he had to say was an easy one. Had he been a complete stranger, my reluctance meter might have created a very different outcome.
And so we met. He made the trip to my place, about 2.5 hours from the hometown where we both grew up, and where he currently resides today. Knowing that I had a background in Health, and was very interested in learning about new products and services that can help people realize more of their potential, my friend placed a bottle on the table; it was a nutritional product.
He had been using the product for a few months, and after looking into the business model and company history, had enrolled in the company as a Marketing Executive. He proceeded to show me his website, and discussed the compensation plan and the various ways in which a person can earn money. I was intrigued. I told him I would try the product, and if it helped me with some digestive issues I was having, I would consider the business. He thought that sounded fair. He gave me a bottle to try ($45 for a one liter bottle), and said the next one would be on me. I agreed.
Onwards and Forwards
Fast forward two months. I had finished the bottle my friend had given me, and I was signed up as a Marketing Executive. I had my very own home-based business. Very exciting. The thought of working for myself, among a team of like-minded individuals, was very appealing. And since I would have existing team members in various countries, at virtually any time of the day or night I could have my questions answered.
My intention was to be working my business full scale in a year’s time. And by all accounts, my team members assured me that this was a very realistic goal. Being new to the world of Network Marketing (NM), I had no reference point for discerning whether what they were telling me was true. And so it goes when trying something for the first time.
In less than a month, I had earned my first cheque. Now, let me qualify this. Since I had been encouraged to order some product upon enrollment (which is reasonable considering I had just started a business and would need product on hand in order to educate potential customers), the earnings on my first cheque were from product rebates from each case I ordered.
I had sold a few bottles, but most of the first $500 I spent on product was gifted to others through efforts to raise product awareness. Not entirely a smart way to do business, but as an amateur in the field, it seemed like this was a common way of doing business for some.
And, from those 12 or so bottles I had given away, some of those prospects went on to become customers (some for a few months, a few others for several months), and a handful went on to become Marketing Executives (again, some for a few months, and others for a year or so).
The people to whom I had gifted product were predominantly family and friends. This is referred to as a ‘warm market’, people who I know and trust, and who trust me. They are the first step in prospecting for potential customers and business owners. Since they trust me, they are more likely to be open to hear what I have to say.
As a result, the probability that I can persuade them of the merits of my cause rises exponentially. Contrast this with finding, approaching, and persuading a complete stranger – in the beginning, family and friends are simply the quickest, shortest, and more reliable route. All in all, my first few months within the world of NM, was, by most accounts, a success. And I continued to be successful for the next year or so. In my tenth month, I earned my largest cheque – $1800.00. My residual income was around $600. Not bad for a first timer.
Let’s fast forward again…3 years.
Today, I am no longer doing network marketing. My total career spanned approximately 14 months. Due to various changes within my life and business, it is no longer part of my focus. But along the way, I gained some extremely invaluable insight into the ways and means of the industry.
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