When you are writing articles to be used in article marketing, you can not treat them as though they were just any old article. Writing for the web, and to draw traffic to your website is not the same as writing in print. Likewise, writing for article marketing purposes is not necessarily the same as writing for your blog either. You have to consider several things to make your article marketing articles stand out. Otherwise, people will not pick your article out of the millions to feature on their website, you won’t get that precious landfill of backlinks you are hoping for and you will not make any clicks or sales.
The first thing you need to consider is your title. When you write a title, you need to incorporate the primary keywords for the article, and if possible the secondary keywords. Your title should clearly show what the article is about, and how it might help the reader.
For example – With this article the primary keyword phrase is “article marketing” and it is prominently in the title. The secondary keyword phrase is “optimizing articles”, and it is also clear in the title. Titles can mean the difference between whether your article even gets read or not. Spend some time to make a good one.
Keywords and SEO are both vital to an article, and you have to have solid effort with one to have the other. Natural SEO will occur when you use the keywords naturally throughout your text. Article marketing and keywords go together like peas and carrots. Do not forget to sprinkle in your secondary keywords and phrases either.
Next, you need to remember that an optimized article for marketing will provide answers to a question. That will go a long ways towards determining the keywords for an article. If you know the question you want to answer, then simply ask yourself what queries will people type into the search engines that want to know the answer. That will give you your keywords.
Keeping in mind that you want to have a solid information base, you also want to remember the focus of internet marketing. That means that you need to give them chunks of information that show you know your stuff, but you ultimately want them to click through your resource box or link and visit your website. Leave them wanting more, and then show them where to find it… Your website.
Now that you have an engaging article that is loaded with great information, you need to have an accompanying resource box that shows them where to go for more. You can not have a solid marketing campaign without having a solid resource box to go along with it. Once you have these things in place, you are all set to head out and make some money with article marketing. You might consider using a great article submission service so that your articles reach as many eyes as possible. This can extend your web reach even further than internet marketing that goes out to only a couple.
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