ReachLocal is a search engine marketing service and consulting company created to help local and national businesses harness the power of online marketing for their businesses. Here is a simple review of the service and how simple it really is to effectively market and brand your business online.

ReachLocal is a search engine marketing service and consulting company designed to help the many small and nation wide businesses owners market more effectively online. Although the cost of using this particular service is not readily available on the site, it can be costly to have your online marketing set up and managed so complete your due diligence. Most opportunities like RL can charge up to and over 2K plus a monthly service charge that could be in the hundreds. Although one thing can usually be for sure and that is you will have an effective online presence.

Can you however manage and create a solid online presence for yourself? YES. Learning to effectively market and brand your business or businesses online is not as hard as some may think. Local search engine optimization can be learned, mastered and a successful and solid traffic driving presence on the Internet created. There are two choices to be made when brining your business presence to the web:

1. You pay for someone else and spend $1000’s up front plus ongoing management fees

OR

2. You invest in the knowledge and master what SEO services and companies know and save yourself money, but you have to do the work.

There is a learning curve to SEO and online marketing, but beginning to understand how to create a solid website, funnel, auto responder system and mastering just a few of the FREE methods of marketing online can fair just as well as any service could provide. The other side of the board is of course not having to learn a thing and just have it up and running which can also be a headache saver if you have no mentor or coach to ask help of.

RealLocal is a legitimate search engine marketing service and company that many should fair well with. It is best however to complete your due diligence before such a heavy investment of money and most of all…trust with your online marketing presence. Look for other fees besides management such as PPC or PPV charges that can be very expensive and for the most part not as effective as dominating the organic (free) search engine.

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