Two success stories to share with you on advertising effectively.
SUCCESS STORY #1 – Network Marketing Money Machine
I received a phone call 2 years ago from a husband and wife team. They have done exceptionally well in the network marketing industry, and now was to go big on the speaking / information publishing business.
We designed them a campaign that goes like this:
Step 1 – Squeeze page to capture emails from people
All a squeeze page does is capture contact information from people who visit your website. You need to entice them into why they should sign up – snippets of content they get, free bonus books or audio’s, etc. When they enter their information – name and email – they are then sent to step 2.
Step 2 – Thank you for sign up and Free CD giveaway
We gave away an audio cd detailed part of their system they use to earn well over a million a year in the industry. The cd is free, shipping and handling is $5. This gives people a very low-cost way to get more familiar with you and your techniques. If they take the free cd offer, they click through to the order page with an option to buy into step 3.
Step 3 -Up-sell to higher end package at 20 -40 times the price of step 2
When people go to the order page for the cd offer, they are offered an option to buy a much higher pried package. In this case we did 2 higher priced options – one at 20 times the cd s&h price, the other at 50 times that price. They can get just the cd… or take them up on the up-sell offers with much more information and product sent to them.
Step 4 – For those who never took the offer for steps 2, 3 or 4 – they get sold into step 2 through the auto respondersthey receive once they sign up on the free newsletter (step 1)
THE RESULTS?
Because the copy was targeted perfectly to their market, and because they had a good number of people read the copy:
1. 1800 people purchased the cd option
2. 20% of those people bought up-sell #1 (at 20 times the price)
3. 5% bought up-sell #2 at 50 times the price
Do the math! That is a serious money-making AUTOMATED machine. For every 1,000 qualified people they send to their site, they know roughly how much money they will make immediately.
In the next 9 MONTHS, that simple marketing system, with the right words, sold well over $1.2 million dollars.
QUESTION FOR YOU:
How can you leverage these ideas and automate the sales process in your business?
SUCCESS STORY #2 – First time author ROCKETS to #1
Another client of mine launched his first book. You may have seen some of the promotions for The Power of You!?
We invested a substantial amount of time and resources putting a massive campaign together for him.
1. Teaser sales letters to get people to the main sales letter
2. $3,000 in bonuses to buy the book on the launch day
3. Long copy sales letter to sell the book and bonuses – the key was that he needed people to buy on a single day so Amazon could do their calculations on if he had a best-selling book (calculated by Amazon every hour based on total books sold from their site)
4. Recruited LARGE numbers of partners to endorse the book to their own client lists. They got to read the book first, then endorse the book to their own clients if they like the book. IMPORTANT NOTE: the partners received NO financial compensation for doing this.
I wrote the copy they sent to their lists, to recruit them as partners, to sell people the book, etc.
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