The Internet Marketing Game
As a salon business owner, hair stylist or beauty professional your most affordable tool outside of word of mouth marketing is salon marketing online. According to InternetWorldStats there are over 347,394,870 million people using the Internet in North America. The Internet also accounted for over 200 billion in sales in the United States alone.
Your online salon business cannot afford for you to sit on the sidelines and watch the game pass by. You have to get in there and play the game or get out!
How do I play the Online Marketing Game:
Get a Website: One of the first things you need to do as a business owner to market your salon online is to setup a Website. Your website is your store front. It showcases your image, style, services and product. Most people use the web to find their service providers, schedule appointments and get a feel for if a salon is legitimate and professional.
Create a Blog: Creating a blog is so easy these days that you or any web designer can add a blog to your website. I would suggest blogging about what you love as it pertains to the beauty industry and your salon. Your blog needs should be professional and representative of your style. People ask me all the time what’s the difference between a blog and a website? Your salon website is static, meaning it doesn’t change. Once you set it up your pages and content stay the same. It’s the same information today and tomorrow. Your blog on the other hand can change daily if you are blogging daily. When you blog you are adding fresh new content to your site. The search engines love new content. They love new information. A blog is an excellent salon business marketing tool that will ultimately get you higher page rankings online.
Get A Real Email Address: What do I mean by real email address? An email address that has your website name in it… name @ mysalon . com… Gmail addresses and yahoo accounts are okay but having your own email address to display on your business cards, website and other marketing material is good for your image.
Optimize your website. Now that your site is up and running people have to find you. Just like a physical store you have to market and the way we market our salon online is by using relevant keywords in our content. Here are some insider tips when optimizing your site: Place excellent keywords in your content/copy, your Title, top of your page, header, sub-headers, the first paragraph and last paragraph.
Create Videos: Everything today is about pictures and videos. We live in a society where we have to experience everything visually. If you do not have a YouTube Channel I would highly suggest you get one today. This salon online marketing tool will be invaluable to your business. People will be able to see you at your best. Also, the search engines love videos. Salon videos will allow you to draw more traffic to your website thus providing more foot traffic through your salon doors. I recommend you check out the Salon Video Marketing Guide to really use online video marketing to your advantage.
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