Frustration and Action – as technology advances and innovation takes place, one of the things becoming easier to avoid is outbound and search engine marketing management. Spam emails, annoying commercials, and telemarketers are seeing themselves blocked out of people’s lives via email filters, DVR programs, and caller ID. Even radio advertisers are watching as XM/Sirius Satellite Radio create a brand new business model for vehicular radio-one without paid advertisements.
The Internet Age -where before attending a trade show or such gathering would be an efficient vehicle of outbound marketing, internet utilities have changed the face of commerce and the way marketing can unfold itself. Inbound marketing plans have never been so easy to assemble: become visible on the Internet to search engines and pre-qualified leads. If you have are a company that sells tires, you’re in demand to a consumer that types in “tires for sales” and sees your results on the first page.
Facebook’s Expansive Demographic – like mentioned above, Facebook is the kind of service that appeals to anyone and everyone. Perhaps it used to be associated with a childish stigma, but if that’s the case, the whole world is pretty childish. And it’s irrelevant whether the site is host to childish people, what’s more important to your business is that whatever characteristics they possess-there are over 140 million people on Facebook. If you think your product marketing needs an audience, this is a pretty big one; 500 million members cannot be wrong.
Facebook’s Marketing Model -like the whirlwind of popularity brought on by Yahoo, Bing and Google’s AdWords, Facebook employs a method of displaying advertisement that’s not the typical “content-based” format, but instead very “interest based.” We can’t go as far to say it is intent based, as few people utilize a social networking site with intent to purchase, but it is strategically based on user interests. For instance, if your music section lists you interest in Bon Jovi and the Rolling Stones, don’t be surprised to see adverts marketing their music to the right of your screen. That’s right marketers, you can directly reach people Facebook suspects will be interested in your product based on impersonal user information.
Profile Marketing – possibly less maniacal and surely less budget crunching is the possibility of just making a Facebook page for your product or service. If you manage to attract many friends to “like” your page using the appropriate techniques and marketing finesse, you’ve accumulated quite a community that can act as a self-sufficient marketing vehicle. This can easily be combined with traditional adverts as described above, and the combination could create quite a mutual lucre for both you and Facebook, while providing targeted commercial messaging to potential customers.
If you are out to generate an increased number of leads and develop an increased online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about integrating social media marketing strategies.

Are you in search of new methods of attracting more leads to your website? Do you want to learn more social media marketing strategies on how to increase your business’s online visibility and sales?
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