If you’re a small business or one man band then there are several key concepts you need to learn related to small business internet marketing. This article gives you a brief overview of the skills that you will require.
Copywriting
Copywriting is the art of selling to people through writing and flows into all areas of internet marketing. You need to know how to put an offer in front of people that is compelling enough for them to want to buy. Copyriting should be used in everything you do, from writing articles to creating videos, to socialising on social media sites. If you can get copywriting right, you’re on the way to making money.
Basic html
HTML is the code that sits behind all web pages and websites, and to learn small business internet marketing, it’s essential you know some of the basics. Just simple things like being able to put a link on a blog post or in an article, or how to put an image on a webpage will be a massive help.
Writing articles
Learn as much about writing articles as you possibly can. All internet marketers need to be able to write about their niche and it’s also one of the most popular methods of gaining free traffic for small business internet marketing.
How to setup a website
The main website of any internet marketer is their blog. You need to know how to set this up and some of the basics of cpanel (the control panel for websites). Sure you can outsource, but if you’re just starting out that can become an expensive option until you’ve made a few pennies.
List Building
All your effort in small business internet marketing should be focused on building a targeted list of followers. You need to do this by providing value to them so that they get to know, like and trust you, then you can start selling your products. A highly responsive list, one you’ve built a great relationship with, is one of the cornerstones of your business. With a good relationship you’ll be able to sell to your list over and over again.
Traffic Generation
Paying for traffic for a beginner can drain your account very quickly, so it’s not something you want to get into for starters unless you’ve got a big budget. Writing articles, creating videos, using social media are all forms of free traffic generation.
Back links
To get high rankings in search engines you need to have links from other websites pointing back to your website. This makes search engines believe that your website is worth ranking and offers something of value to their clients. Comment on high traffic blogs, comment on forums, talk about your website (and provide links) in social media, write articles, create videos, and all of these will provide links back to your website.
Content Creation
This will be one of your main activities as it relates to all areas of small business internet marketing. Create great content about your products or services. This includes article writing, video creation, podcasts, blog posts forums commenting, in fact anything that gets your message, ideas and products out on the internet. Above all provide value in your content, something that will build a relationship with your potential customers.
These are some of the essentials you need to master in order to become successful at small business internet marketing. Once you’ve mastered these, look at outsourcing some of the more repetitive tasks. Your main focus should be on marketing your products., however you need to know the basics in order to tell outsourcers how to carry them out.
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