I am sure that when you ask most people what they do, you will hear…”I’m an Insurance Agent”, “I’m a Restaurant Owner”, “I’m a Car Shop Owner”, and so on.
What business are you in?
Most likely you answer the same way when people ask you. You need to shift your mind set and actions by knowing what your real business is.
You are in the business of marketing your product or services.
You are not an insurance agent; you are a marketer of insurance services. You are not a marketing consultant; you market your consulting services. You are not a real estate agent; you’re a marketer of houses for investors and or families.
The faster you start to adapt this mind shift to your business, the faster you can start on your path to transforming your business.
Do you want to know what the most important job in your business is? It’s your small business marketing.
You will find the most profitable returns you receive in your business will come from the marketing you do of your product or service.
Marketing is the one job you need to be in charge of. Now this doesn’t mean you have to actually do it. You can hire other people to create and put your marketing into place, but you should, let me rephrase that…
You need to be involved in the marketing of your small business.
You must open yourself up to new ideas and look at how you can be small business marketing your product or service.
To survive in any online or offline business, you must always be marketing. What’s the fast and easy step to remember here?
You are not a blank, you are a marketer of your product or service.
The last thing we’ll discuss today is turning from business owner to entrepreneur. One way is by adding a branch of your business.
No more time or money out of your pocket is used to bring in that money. An example for you…
You own a luxury auto dealer and you sell nice cars obviously. You can sell the cars, but also hold a $5,000 weekend getaway to drive all the exotic cars like Lamborghinis, Ferraris, and so on.
Let’s say you allow five people over the weekend the honor, that’s $25,000 for you.
You find a race track say and pay them $5,000 for the weekend to rent it.
You insure your selection and bring them to the track which costs nothing possibly or you find a company that will do this for you and you keep the profits. Imagine if you did just one of these things a month.
Luxury or sports car enthusiasts would gladly pay a good chunk to be able to take out their dream car around the track for the weekend.
You are now making money from your business still with no extra or very little time.
Or you own a golf shop and now offer exclusive private lessons. On the other end of your business have exclusive
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