If you sell your services, you may come to a place where it makes sense to revise and upgrade your target market. Often you’ll know because you have a nagging sense that the market you are currently targeting no longer makes sense for you. Perhaps your business has changed and upgraded (or your plan changes). The market might also have changed and become less lucrative or appropriate for your business. There’s also the possibility that you could just plain be tired of working with the same types of clients, and want more variety or to provide different kinds of services. Maybe you are working on revising your written business materials, and the need for change becomes suddenly undeniable.
Let’s look at the reasons you might want to revise and upgrade your target market.
1. You are tired of the way you have been working and the types of clients you have been working with and you want to change this. Maybe you’ve been doing the same old thing for a long time and you’re bored. There’s nothing wrong with that. It happens to all of us. The critical point is to be aware of these feelings, and to work on making changes before you become jaded and apathetic. Just because you change up your target market does not necessarily mean that you must lose the credibility you’ve built up over time, or must “start all over”. You still retain your expertise, you will probably just figure out new ways to apply it.
2. You realize that your market has degraded and become less profitable over time. This could be because of competition or changing market conditions. It doesn’t matter why it has happened. It’s more important to realize that it has happened, and take action to revise and upgrade your target market before your business suffers too badly. There’s a temptation to “hold onto” our fantasy of the way the market once was for us, rather than to face reality and revise our target market. It’s a form of business “denial” – a desire to live in lost days of glory. We know that what we are doing once worked and don’t want to abandon what was previously successful – in case those conditions return. Typically, though, you’re better off to face reality and make the needed changes.
3. You don’t know how to revise or upgrade your target market. Many who market and sell services aren’t necessarily trained in the concepts of targeting a market. You might have come up with your market description as an evolutionary process over time, stumbling into it or discovering it fortuitously. When you’ve already got a business functioning though, there may not be time or comprehension about how you need to redefine this aspect of the business.
4. You’re afraid to change your target market. You once had a successful business selling your services to that market. You’re unsure why conditions have changed. You hope things will return to what they once were. You don’t know if aiming for a different market will be a boon or a boondoggle for your business. You hesitate to invest in new written business materials in case it doesn’t work out. Things aren’t going so great, but there’s no guarantee that revising the target market will make things better.
These are the most common reasons that make owners of service businesses hesitate when they want to revise and upgrade their target market. The investment in new written business materials is considerable, and they must feel convinced that it is the right thing to do and the surest way to new and increased profits for their business.
Suzi Elton provides business writing that attracts targeted prospects to your service business and converts them into clients for you. She is a Robert Middleton Certified Action Plan Marketing Coach, as well as a professional writer. Her website offers a free series of 8 assessments you can use to analyze your own site.
ita
innospec
start-landing
mc-pint
san
freimaurerorden
141938
tuhan104
kolla
origin
visualnet
access-i
adnovum
dishde
englandfurniture
dkbs
europart
9191sex3
cida
bramblingdesign
hddyjc
indeedeng
gaacg
softland
mackenziehealth
scrubsmag
zhinsta
coachcampus
citytalk
hubimg
fishstripes
wallbase
schools
idealwork
448060
thega
21cbr
jimnnicks
coronerscourt
ygoyes
towerklub
munistgo
hilaryparker
bitcoinsimplified
karups
paitowarna
tha
meirenwangluo
antennagroup
womenhack
nimasensor
corballsport
dailyexpress
cocart
kissanimes
digital-bw
linkster
rau
sallybeautyholdings
bennu-design
flyer-art
metrobattery
skyhighmtdandenong
peprojects
dxstnu
zingpopculture
yuzoolthemes
trophystreet
atmb
bertholdtypes
rhinov
peisey-vallandry
androidweekly
atelier26
quanwangtong99
syosys
weareoneamerica
iom-nederland
kunstforumwien
artroparx
planosamildental
mhns
team
renfestinfo
noformat
modell-hobby-spiel
energyunited
quartzbenefits
wscc
lano
hitchhackerguide
applythrunet
azur-informatique
childrensradiofoundation
juliusdavies
agenciadecolor
verzekeringen
bouwhuis
actualcomment
nhkv
leopardscourier
miliweb
maastd
tambara
povertyalliance
edcmep
turck-mmcache
eltech
pgslotgame
akoin
utrechtsummerschool
xpaw
eu-refresh
alko-garden
iir
carmichaelsbookstore
diplomany-rossiya
lavazza
nationalcasinoforum
cocoavillagepublishing
freegoodiesfordesigners
cascorp
flexgate
neevia
purepro
franceangels
newzealandescortspage
streamroot
hthvip3
hay-studio
latterdaysaintmag
bodylab
newsamericasnow
fahrplanauskunft
ringblaze
digitalmarketingwebdesign
connectsverige
limos
baccaratnow888
j8k1
confio
huntnewsnu
gorizont-ekb
swft
stjamesinfirmary
rucont
playballsnow
eleveurs-online
4market
umom
husum
continuaalliance
siserone
noklapja
delicioso
proximediaspain
pcguia
basicbio
kemaowang
ksdmjz
evssl
gaincity
microlife
bndaily
plzen
hebeinu
snvworld
20154488
ycxgame
brevardmusic
vodafone
notprovidedcount
sonlet
todibot
epicmix
wingonwoand
powereng
bing
xiweiweb
mystockphoto
anhd
ooly
myrandf
educationrecruitmentboard
carsyeah
entrepreneurship
webspecialist
sonici
apple
incredible
uoflnews
ufabet88k
kpm-berlin
stylished
dooleyandassociates
industritorget
ingeniumdesign
cambrianweb
city
loewenstark
casarte
wallcoo
icbs
gliber
bioflexlaser
weltshop
jandaslot88
scsjb
siriusfederal
tonyortega
cutestockfootage
rightstuf
via-theme
yzcbxx
hormonselbsthilfe
ariessys
yab
hyfm68
simprosys
hfyaohai
australianshepherds
intelliantech
veere
rockon
dincloud
govisibly
shyxg
zieleniec
legalconsumer
pagamentodigital
rws
220
hbisustains
2222629
bayerisches-bier
acmcert
czggzy
replica-watch
srat
blbt28
inventivedesign
ircouncil
piratesvoyage
metrostar
makestories
xiaoman
curricula
besured
pressprogress
corebilisim
crimsoncircle
ourflorida
daisen
honhai
insureandgo
claysconcept
googlevideo
bepnamduong
leishenvpn
alennddw
0120-05-8139
nongsaro
nestle
eaca
colescareers
cr7cleats
voyageraleigh
tekslate
ethnomir
kilntheatre
olvallee
tekeye
sikringen
parkablogs
brookslifesciences
oohmagazine
valvolineeurope
libquotes
christinesunkim
un
genisaci
fotograftilbryllup
holtek
ogrodzenia-plastikowe
pleasurepier
adview
gmhfonline
techzepplin
reuben
adventistarchives
sittyweb
jzwfgc
webcraft4u
brca-netzwerk
xyc
shoprachelzoe
ceddy-cms
vrandall
lamberthouse
straightline
bezirk-niederbayern
photonstorm
tourisme-granville-terre-mer
vehi
wihuri
evca
ozinga
oest
mariazell
pharmetudes
michaeledlen
vos
radley