If there’s one task that salespeople hate it’s making cold calls. The reason that salespeople tend to be very hesitant to take on cold calling is because they know, deep down, that the customers they call are just waiting for an excuse to shoot the salesperson down. The salesperson, in this arrangement, is left in the position of trying to convince the customer why they should be interested in the salesperson’s product without the customer knowing anything about that product at all. Attraction marketing is a concept that works quite a bit differently than this and that is very popular with the distributors in multilevel marketing companies.
The Basic Idea of Attraction Marketing
Attraction marketing sets up the distributor as an expert in the product that they are selling and explains to the potential sign up exactly what that product will do for them. The idea is that, by providing a bit of information about the product so that the lead can make their own decisions about it, the marketer creates a lead that is already primed and ready to go. Instead of cold calling, the marketer uses a system that enables them to create their own warm leads so they are not put in the awkward position of trying to convince a cold lead about the value of the product that they are selling or the business opportunity they represent.
The Goal
Most of the time, multilevel marketing distributors who use the attraction marketing method are trying to steer the potential customer into signing up for an e-mail list. This is usually done at a capture page that is designed to go along with the attraction marketing campaign. The advantage of attraction marketing is that, by the time the lead goes to the capture page, they’re going there to put in their e-mail address, not to learn more about the product. All of the work of telling them about the product and why they may want to purchase it has already been done.
Money
Any professional marketer always has to worry about budget. The great thing about attraction marketing is that it is based on providing information. Of course, with the Internet, providing information about any topic is about as close to free as it can get. This means that you don’t have to pay to print materials and other types of advertisements to engage in attraction marketing campaigns. It also means that, overall, this is one of the most affordable types of marketing for any business person.
Summary Of Attraction Marketing
Attraction marketing is about putting you in a position where the client comes after you, rather than you going after them. This is accomplished by providing them with information that entices them into being interested in the product that you are selling or the business you represent and that makes them want to get more information or sign up for your distributor program. This is a very effective form of marketing for distributors in multilevel marketing companies and is also used by other businesses, particularly businesses that have complex products that require an involved pitch to be marketed effectively.
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