The news is abuzz with reform. The Obama administration and Washing has made it’s mission to change the way American protect themselves from risk–health and financial.
For an insurance broker that means understanding and sorting through numerous colliding events. Confusion and legislation that is making the requests for information about insurance explode. And nowhere is it exploding faster than on the Internet.
Government healthcare reform, heightened unemployment, increased underemployment, and an economy still challenged for growth are just a few things that are driving consumers to go online and research and re-examine their insurance options.
The question you should be asking yourself is, “Am I in a position to capture any of these eager, but possibly frustrated insurance customers?”
Chances are the answer is, “no.” Unless you’re some reformed Web developer or marketing guru. Luckily, that’s not really necessary to get you a steady flow of Internet hand-raisers.
What You Need to Know About Online Marketing
Internet marketing is not quite as easy as the “build it and they will come” Field of Dreams. Throwing up a website and a Web contact form is not going to fill your sales quota. Internet marketing is really a creative combination of many important marketing skills–then put online to capture customers attention.
If you’re determined to become an Internet marketing expert, enough to generate a reasonable amount of insurance leads, then be prepared to have your insurance business suffer.
Marketing online, like most complex skills and business is an investment. It’s much more complex than most marketing and advertising. You need to learn to generate traffic (relevant and interested buyers), then funnel that traffic into compelling content, and hope the right ones to do the right thing–call or submit a Web form for more information.
This isn’t as simple as browsing and reading a few marketing books from your local library. If you chose this route you’re going to need to spend tons of time and money to get any reasonable results.
How to Find Good Internet Insurance Leads
Luck for you I might have found a shortcut. Finding good Internet leads for you insurance business may be as easy as finding a good marketing partner. Turns out there are already a lot of Internet marketing gurus to be found and many of them specialize in insurance leads.
Finding good Internet insurance leads can be as simply as a quick Internet search for “Internet leads” or asking your colleagues in the business for a referral. Then do some good due diligence.
(Keep in mind if you want to get started at a lower cost aged insurance leads are a very valuable and productive option.)
Here are a few important steps in finding good Internet insurance leads:
Use a search engine to find a list of Internet lead providers
Ask friends in your market and on social networks for referrals
Check the each provider you consider with the Better Business Bureau
Ask good questions about how they generate leads
Talk to customer references
The most important advice on this list is, “Ask good questions.” Make sure you spend time building a relationship with your lead provider. This will pay big dividends in the future.
Getting Started with Internet Insurance Leads
Once you decide to use Internet insurance leads and have selected a provider your job has just begun. You need to make have a good sales practices in place.
A consistent sales process
A solid lead follow-up process
A good lead management system
A plan to nurture leads over time
There are lots of economic and market trends driving consumers to the Internet looking for insurance options. Your success in the insurance business for the next several months is going to be driven by how well you have positioned yourself to help these Internet customers.
Aged insurance leads can be a cheap way to get in front of a lot of these new Internet consumers. Give it a try today. These market conditions won’t last forever.
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