As a leader or future leader in the network marketing industry, you need to understand the impact that the internet is having or will have on your business. Multi-level marketing or MLM will always be a business whose long-term success is based on close personal relationships. How those relationships are initially formed, however, is quickly changing. Adapting to this change and teaching your team to do the same will be one of the new fundamentals in this industry.

Not a month goes by that I don’t speak with someone in the industry that is frustrated with their current line of sponsorship because the sponsor does not realize what is happening online. These people I speak with are looking to me as the expert to help them realize their dreams. Imagine if you have a large organization and you are not educating them with online strategies. I promise that you have members of your team that have either visited my site or other sites like mine to start the education process to learn about these changes.

It wasn’t long ago that online dating sites were things that people did not admit to using. Today, I have several friends who have met and married people they met through these services. If people can form a relationship online that is strong enough to eventually lead to marriage, do you think you might be able to do the same with a few key relationships in business? Of course you can!
OK I believe this is a trend and I know I need to be involved…now what?

1) Find a mentor that you are comfortable working with and begin the learning process. There are several strategies that can be used to begin marketing your business online. Blogging, Facebook, Twitter, PPC, Article Marketing, Auto-Responders are just a few tools and techniques for you to use. A mentor can help you find what will suit you and your skills the best.

2) Pick one strategy. Just one! Master that strategy until you are consistently generating 5 leads per day. Then add more.

3) Go back to your warm market to let them know the information you now have about online marketing. I have been able to sponsor people who were not interested previously but joined because of how I could help them online and the value that I could now bring to them.

4) Continue to prospect offline. Online marketing is not a quick fix to lead generation. It will take you a little time to get it rolling but once it starts, it will become residual marketing. Don’t wait…continue to prospect with traditional techniques.

5) Never stop learning. Not a week goes by that I am not able to glean a nugget of knowledge about online marketing from different websites, CD’s and videos.

6) Find a system that you can use out of the box to begin marketing online. You can create it all yourself but it will take months to get things going on your own if you are just starting out. My Lead System Pro,
MLSP for short, is a product that I have had great success with. It also has a built in educational platform that will be priceless as your team grows.

7) Don’t quit. Too many people try online marketing for 2 weeks and give up because they are not seeing results overnight. Stay at it and give it some time to produce. I received a lead today from marketing that I did 7 months ago. Thankfully I’m still in and am able to profit from my effort at that time!

If you are still reading this, you should better understand why the internet can kill your business. It will kill it if you are not using it! Leaders in this industry understand that the internet is an excellent tool to begin to develop more relationships. Over time, you can build trust by adding value to your new friends. Some of these friends will join you in your business if you continue to develop your people skills. Others will not and that is OK. They will be better off because of their encounter with you.

In my primary company, helping 3 distributors reach a 6 figure income will produce a 7 figure income for you. What are the odds that somewhere in the world there aren’t 3 people on their knees right now praying for an opportunity that would help change their situation? What if they were to see some of your online marketing? The thought of that still keeps me up at night with excitement! Every morning I have messages from all corners of the world that are reaching out to me to learn more about my business. How cool!! You can do it too and I would be happy to help in your journey.

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