Just think of all the effort you invested into building your website or of all the sleepless nights you endured as you tried to put it together. Is it not even more painful when that website fails to bring in any sales and you realise that all dreams you had about how to make good money online are falling to pieces?
If you are smarting in worry about what to do to improve the conversion rates of your site, then this article has some answers for you. You see; there are many websites on the internet today, that attract much traffic but whose conversion rates are dismally low. In other words such websites fail to convince their visitors to purchase the products being promoted.
How good are the products you are promoting?
People often say that internet marketing is a numbers game; the greater the universe of your potential customers, the greater are your chances of making money.However, for the affiliate marketer, this can only hold true if the products he is promoting are marketable. It is hard for the affiliate marketer to make a sale if the product he is promoting is not good enough or if it is hard to market. Therefore, as an affiliate marketer, you will only succeed in how to make good money online if you select your affiliate programs carefully and thoroughly assess any affiliate products before deciding to promote them.
Does the product you want to promote does what the vendor says it does? And if so, is the effectiveness of the product clearly stated on the landing page of the vendor’s website? It is very frustrating that many times an affiliate marketer attracts and refers prospects to a vendor’s site but the prospects leave the vendor’s site empty-handed simply because the vendor has not pitched his product properly.
Selecting affiliate programs
Knowing how to assess and select affiliate programs is one of the secrets of how to make good money online with affiliate marketing. Therefore, when you visit ClickBank or some other company offering affiliate programs, make sure you only select those programs that fulfill the following criteria:
• that offer products that you think are destined for best-seller status.
• whose landing pages for such products are factual, captivating and persuasive.
• whose products are perceived by customers as offering value and meeting their needs.
Tools of capturing visitors’ attention used by vendors on their landing pages include videos, photos and testimonials. So, when you are assessing an affiliate program with a view to joining it, rather than just looking at the word content, consider whether on its landing page, these tools for grabbing attention are sufficiently and properly used.
Questions to consider before joining an affiliate program
Further, before deciding whether to join an affiliate program, ask yourself these questions about its product and landing page:
1. Is the landing page attention-grabbing for long enough to allow the message about the product to be communicated to the prospect and make him see the wisdom or urgency of buying the product?
2. Does the landing page convince the visitor that the product being promoted is truly revolutionary and is a must-have item? Convincing the prospect to buy can only be achieved if the landing page vividly highlights the uniquely positive aspects of the product and the various ways in which it resolves the customer’s pain or problems.
3. Is the wording of the landing page strong enough to move the prospect to acknowledge that he has a problem or need that only the product being promoted can resolve? This is of utmost relevance and importance because neuro-marketing science research has established that once a prospect has acknowledged a current frustration or problem, the probability of him buying the product sky-rockets.
All experienced affiliate marketers who know how to make good money on the internet, understand the importance of devoting time and effort to assessing and selecting the right affiliate programs. Therefore if you are serious about how to make good money online with affiliate marketing, then be determined only to promote only those affiliate products that are good quality and are likely to covert into more sales for you.
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