Most companies rely on a loyal customer base to operate. They might have an excellent product or service, but that means little if they have no clients. For this reason, many businesses employ a marketing team to be the “face” of the company and represent it in a positive way to the public. This department often acts by linking the different elements of the business to the customer or the potential customer.
The first connection a marketing team creates is a link between the company leadership and the customer. It rates customer satisfaction with the product, pricing for that product and even the customer’s satisfaction with the competition. The team represents the values and goals of the leader to the customer giving them a reason to identify with the company.
Another link created by this department connects the client and the sales team. It designs promotional materials and causes the brand to be recognized. The marketing team generates leads and is heavily involved when a new product launches. It is directly associated with locating the vendors that distribute the product to the public.
The marketing department links the company to the media as well in the hopes of gaining new customer groups. It is responsible for making the contacts to gain advertising through various media such as newspapers, magazines, television and blogs. Advertising costs businesses a lot of money, so the team has to be wise about which promotions would be the best fit for the company budget.
External advertising is only part of the department’s promotional responsibilities. This specialized team of employees also links employees internally with newsletters and other informational materials. Effectiveness of the company as a whole is increased by the team’s networking abilities between individual employees. The finance operations of the business are also under the direction of the marketing department. It ensures that the budget balances with itself and with the goals it has helped to set and execute for the company.
This team even links the product itself to the customer by developing new products as a result of its extensive research into the market. Once it has promoted the brand to the public; it monitors the effectiveness of advertising by soliciting feedback through different media like social networking sites, its own website or blog.
Perhaps the most important connection made by the marketing department is the link between itself and the customer. Gaining customer satisfaction is only part of the equation. Customer loyalty is imperative to create a solid, growing business. Members of the team are the ones that directly relate to the customer over the phone and in person at different events. They build loyalty through various programs such as referral programs that give customers a vested interest in the success of the company.
In reality, a company is only as strong as its marketing department. Without this team of employees, the relationship element that makes business so effective would be lost. Its job description is extensive but so is its impact.
Student information on marketing programs [http://www.onlinemarketingdegree.net/] focus on the business function concerned with marketing definition and objective, product or services development and sales management. Social media marketing training
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