Those who are not familiar with online marketing probably have a hard time knowing what to look for in an online marketing course or program. There are many components that you should look at when it comes to learning how to market on the internet. However, I will only mention the three that I think are really essential to one’s success online.
Does the course have weekday and weekend seminars? There are training programs on the internet that do have prerecorded videos to watch, and videos to learn different aspects about running a business. However, some companies do not cover all 51 methods of internet marketing-including both low cost and free traffic-driven strategies. The weekday and weekend seminars should be an expansion on what is already being taught. Also, the seminars should contain training that is not known to too many people. Meaning, that some of the classes should be an exclusive topic about learning how to market a business, such as improving sales copy and how important it is to have a sales funnel.
Keyword Research needs to be well taught in every program. Many people use random phrases when it comes to titles of a video, or an article to expand a business. Those who are not taught, or do not take time to learn, end up guessing what words to put together. The most important aspects of this topic are KEI (Keyword Effectiveness Index), competition of particular words, and understanding the SEOV (Search Engine Optimization Value) of certain words.
Facebook Fan Pages are known to be a huge giant to market a business. Making a fan page can be simple with the right knowledge. Meaning, you should use an application called Static FBML. This application creates a landing page, which means when someone first comes to your Fan Page, that person will land on what is referred to as an opt-in area. If the page is made right with flashy words and banner headers, then you have a good chance of capturing someone’s information to lure them into your business. In my experience with facebook, the more the page stands out, the better the conversion. Also, I would recommend having a really cool avatar for the profile of your page to help get attention.
Finding the right online marketing course, or program for yourself means a lot in succeeding, especially if you are a beginner. It also helps to have a personal mentor and support from someone when learning new aspects on the internet. The best advice I can give to someone looking for a good program, is to research and ask a lot of questions before joining something, about which you know little. Also, with many companies on the internet you need to be careful of the prices. Meaning, be sure the training and learning program is worth paying. There is an old saying that I would keep in mind, “you get what you pay for in life.”
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