Email marketing is the method of using electronic mail to market a service or product directly to an individual. So whenever you send someone an e-mail promoting a certain product, then you are for all intents and purposes doing email marketing. The direct communication that you have with your potential client makes this such an effective marketing strategy. Now you may be thinking, how will I do email marketing? Should I send out emails manually to everyone, everyday? Of course not. That method is very time consuming – not to mention totally unnecessary. What you need is a marketing product that will do the work for you. An email marketing product is a type of software or platform that helps you create customer correspondence, newsletters and other materials for marketing. This software is used primarily to increase sales. But before you think about going out and buying one now, first read on to find out the three things a product should have.
Quick and easy to setup. Choose a software or platform that is simple and easy to setup. It should have a manual that has complete step-by-step instructions to guide you on what to do. You would not want to waste your time on software that is complicated and hard to setup and install. Time is your most important commodity and you would not want to waste any of it.
Can be used even by beginners. Whether you are a pro or beginner, you should select a product that is easy to use. Do not waste your time with complicated and hard to operate software. In the world today where everybody wants everything in an instant you cannot afford to delay or else you might be left behind.
Accurate reporting. Good email marketing platforms such as Aweber or Get Response usually come with regular reports that will let you know how many subscribers you currently have, the number of “click throughs” you got and how many emails were actually read. These features are just the tip of the iceberg because these products have so much more to offer the online marketer. These features and many more will enable you to evaluate how effectively you were able to market.
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