Jesse Livermore once stated, “There is only one side of the market and it is not the bull side or the bear side, but the right side.” Reading the tape can be broken down into specific pieces that if followed can increase the chances and probabilities of success. The decisions that are made trading are the same type of decisions that are made in business and in everyday life. The act of looking at the market can be overwhelming if not taken in chunks. Drawing upon the work done in Business Intelligence, the steps for breaking down the market are as follows. Look at the data, determine what the data is showing provides information, draw insights from that information; make informed decisions, and then put those decisions into action. Sounds simple. Let’s look at each one more closely.

Data

Where does market data come from?

The tape, the data feed, the real time data that comes from exchange floors and electronic transactions, through data providers. This data is the most fundamental to trading; the experts can look at the data and do all sorts of things with it. The pros use the data to feed tools to give them information. It is important to have real time information; moves can happen in seconds.

Information

The most fundamental piece of information that comes from the data is the chart. The Chart is a list of prices over a period of time. The chart can be compressed and fractured to many time frames and tick references, but the fundamentals are the same, price at a specific time. There are many types of charts that can be displayed. An open, high, low, and close chart is widely used. A market profile chart shows how often a specific price has traded, and a line chart just shows where a price has been over time. Each chart has specific pros and cons. It is important to find the chart that works and stick with it. The less complicated the better.

Insights

Insights are gathered from seeing repeated patterns from the data represented in the charts. Chart patterns and setups are great sources of insight. Some are better than others, but there are some general ones that have stood the test of time. Remember that insights are discovered while observing many, many iterations of the market day. There are no short cuts here.

Patterns and setups aside, framing the market is the most important formula for success that has been discovered. In order to frame the market, one must look at the prices at specific times in the past, and the current price to see if the market is bullish or bearish.

Decisions

Once you pull out the insights from the information, decisions must be made. The main decision that a trader must make is to be long, short, or out of the market. Yes being out is a viable outcome of the decision making process. Sometimes it is the hardest one to make.

After framing the market, a decision will come naturally. If you are above the frame, then you have a better chance of going long. If the price is below the frame, the odds favor going short. If you are within the frame, just sit back and relax and wait until the prices gets outside the frame.

Actions

Your actions are as simple as clicking the mouse. You must know your trading software and how to enter a trade and exit a trade. Working with strategies is a good way to keep emotions in check so money is not given back. A stop strategy allows you to automatically move stops to capture profit when the market moves in your direction.

The Business Intelligence guide to the market can help even the most novice trader stay on the right side of the market as well as remind the professional trader that all price movements can be seen in the data first; by reading the tape.
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