Most major retailers have been at it for months trying to capture customers when it comes to gearing up for the holidays. Mobile marketing offers a god solution to reel-in those valuable seasonal shoppers that are looking for last minute deals.
Thanks to technology, we’re experiencing a major shift on how business is communicating with customers. Mobile text messaging and social media is providing businesses a fast new efficient and cost effective way in reaching their customers. Providing spot-on relevant, just-in-time messaging is now more important than ever before.
Below are a few tips when using mobile marketing you can reach customers for last minute deals.
Remember, approximately 95% of texts are opened and read. Also, people like receiving text messages over emails.
Focus on Deals and In-and-Out Service
You will want to focus your holiday SMS marketing message on what’s likely to be most important – mobile coupons or offers that demonstrate your goal of providing the deal of the decade. Since not many retailers are using text messaging you can jump ahead of the competition and make your offers available almost immediately. By optimizing your advertising via website, QR codes or SMS text you can capitalize on luring those last minute shoppers.
Be Hyper Local
Approximately 97% of consumers use the Internet to research products or services in their local area.
Your holiday in-store traffic will likely draw a lot of local consumers who will be researching your products and services even before they step foot in your store. Be sure your business is optimized for online local marketing. This is all the more reason to optimize your website for mobile shoppers and appeal to the local consumer with your marketing message. You will want to consider advertising your mobile keyword at community centered events or on your Facebook fan page – taking care to grow your local fan base. Also consider placing QR codes everywhere so customers can be guided exactly where you want them to go and view your deals.
Keep It Simple and Highly Relevant
After your customer texts your mobile keyword to your short code, you can lead him or her to an online sign-up page that requests feedback about the products and services that are most relevant. Also, after you create a SMS list you can send deals directly to them via text messaging. You will be able to tailor your offers to his or her preferences and quickly see better results. Finally, keep your message to the point. For example, “50% off sale” is a quicker read “than half-price sale today on selected items throughout the store.” Another example for bar/restaurant owners is texting to customer’s ½ price drinks, etc to relieve your holiday stress. You see the effectiveness of mobile marketing.
Remember, Timing Is Everything
Sending your SMS marketing campaign out weeks in advance before your sale is a sure fire way for it to get lost in the shuffle. Instead,
Consider sending out your SMS text offer or mobile coupon a couple days prior and first thing in the morning on the day of your sales event since this way your message will stay relevant with your customers and fresh in their minds. When time gets closer to the holidays your customer will have a lot of choices. Holding your sale on another day is another way you can gain a unique competitive advantage.
If you haven’t already, you’ll want to incorporate SMS and multi-channel marketing into your marketing action plan. By incorporating mobile marketing to your mobile plan, you will be well equipped to gain greater foot traffic, better customer engagement and sale conversations.
Anthony Papadopoulos, MBA is the owner of MoboLoco Adz. When you call MoboLoco Adz, you will speak to me and your business marketing needs will be managed by me. Business owners have a tough time running daily operations and I am offering expertise to market their business “locally.” 97% of consumers use the Internet to research products or services in their local area. How does your business rate against the competition? You will receive the expertise your business deserves and needs to stand above your competition. Businesses that think that now is not the right time will be left behind to their competition that creates solid marketing strategies. Now is more important then ever before to market your business and stand above your competition. Your business depends on it.
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