Viral Marketing can be defined any marketing strategy that allows website’s owner or user to forward a marketing message to different users and websites. Hotmail is one of the great examples of viral marketing. Hotmail was launched by Sabeer Bhatia and Jack Smith, now owned by Microsoft that passes on its service & advertisement messages in every user’s e-mail notes.
Viral marketing allows you to create an exponential growth in the message visibility and effect, by the use of viral marketing techniques the website’s owner gets advantage to pass on the message to millions of users in no time. With viral marketing a message can be forwarded to different locations at very fast speed, and it helps you to promote your product, your business and extremely boost up your website traffic and your sales.
Some of the advantages of Viral Marketing are mentioned below:
• A free or low cost strategy of promotion
• Pass a quick message to high number of customers
• Ask customers to come frequently
• Attracts a large audience around the world
• Viral marketing tools are easy to develop i.e. you can create an e-book
• Instantly build your brand image
• Increase targeted traffic to your web site
Here are some of the easiest methods to create viral messages that will produce massive amounts of web traffic:
Viral Article: In this technique, you need to write an informative article related to your services. You must provide solutions and useful tips in your article. Make sure the article must match to your website content or topic, also leave a link pointing to your main website. This link will work as a traffic provider. So by doing this you can have web traffic in huge amount which can be converted in sales later.
E-book: You can also have an e-book with lots of information regarding your products and services. Put website’s link all over the book in the form of anchor text, then put this e-book on Internet as a form of free download and allow readers to share this e-book without making any change in original content. A numbers of readers will read this and will be visiting to your website, generating more web traffic for sales.
Make a Video: This is the most powerful method of viral marketing. In this process, you can create a high definition video about your services or products. Put this video on any social networking site or video sharing site. This will allow users to see what you are offering and will produce huge free web traffic. Facebook, Orkut, Twitter, You Tube and Metacafe are the best examples of social networking and video sharing sites.
Conclusion
At last, the success of viral marketing depends on your patience and continues work. Your message will take some time to circulate, but once it reaches a certain visibility and scale, it will significantly raise your web traffic, revenue and business image.
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