If you’re getting started with your online business, ‘Article Marketing’ might be one of the strategies that you might be thinking about. Many people feel that there’s a lot of work involved in using Article Marketing as a strategy, and they are therefore less inclined to give it serious consideration. However, before you decide against it, it might be worthwhile looking at five of the major benefits of Article Marketing.
It’s FREE!!!. If you have a limited marketing budget, Article Marketing is ideal. When you write an article and have it published, you are allowed to also publish a resource box which can contain a link back to your web-site or your lead capture page. So, if you write great articles that provide valuable and interesting information for your target market, it’s a great method of driving traffic to your web-sites and lead capture pages.
You will be perceived as an expert in this area. Anyone who writes and gives good information is seen as knowing what they are talking about. This helps to build your brand, and increase your credibility and profile in the minds of your readers.
It helps your to lock in your own learning’s. If you write about what you’ve learned whether it might be ‘The Power of using Social Media’ or ‘Tips on Finding a Mentor’, you will increase and lock in what you’ve learned. It is common knowledge that when you teach, you deeply engrain what you’ve learned. So, by recalling and explaining topics through article writing, you are actually benefitting yourself.
It helps build relationships.When articles give value and give information, your readers connect with you, and want to find out more about you. People buy from people they know, trust and like. In writing articles, you are starting to build that relationship with people, and when people are ready to make a buying decision, they will favour those who they feel that they know.
Article marketing generates traffic FOREVER.Every time you write, publish and distribute an article, you are adding a link on the Internet that will be there forever. When you use paid marketing strategies and advertising, your links will be posted only for as long as your campaign is running. In my opinion, this is one of the most valuable benefits of Article Marketing.
Overall, although it might be time-consuming, I do feel that the benefits of Article Marketing are immense, and that it is well worth using it as one of the strategies that you incorporate into your marketing plan.
Aileen Gallagher is a successful business coach and online marketer working with a team of entrepreneurial internet marketers all of whom she coaches on a one to one basis in order to emulate her success.
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