For starters, let us look at the basic question: what exactly IS email marketing? Wikipedia describes e-mail marketing as a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience.
In simple words, email marketing is a marketing technique which uses the medium of e-mail or electronic mail in order to popularize a product, as in advertising, or to tap potential customer base, in the form of personal and individual forms of communication. Basically you use e-mail to sell your product or service.
Email marketing is being increasingly employed for many different uses. Some of the ways in which email marketing is being utilized are as follow:
1. In the case of current clients or customers: to enhance the merchant-customer relationship and to ensure future business.
2. Using e-mails as a vehicle for carrying various advertisements.
3. In the case of uninitiated customers or new business which are yet to establish themselves, email marketing serves to help these businesses tap into new customer bases and markets.
Whenever getting into the field of e-mail marketing, remember to always go for opt-in marketing. This ensures you get addresses of only those who are actually interested in reading your content. Avoid buying mailing lists; such mails usually get consigned to the spam folder in all e-mail services any way.
Marketing via the mailing system has been in existence and can be identified in the form of leaflets, pamphlets and advertisements which regularly arrive with one’s regular snail mail. However, e-mail marketing, which is a relatively new field, has surpassed the traditional mail marketing in a short amount of time, due to both its feasibility as well as its ease of use. It can also be used to address a large base of recipients in a short amount of time and with relative ease. These are just some of the perks of email marketing.
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