Camouflage marketing is an advertising method that uses psychological triggers to help potential customers draw conclusions about a business simply by the appearance that is portrayed. This marketing approach is tailored to JV marketing ventures because it effectively utilizes the experience and expertise of your JV partners at the same time it sells your own business.
JV partnerships open up a wealth of camouflage marketing options that can bring a good return without much upfront cost. Check out this overview of camouflage marketing you can use in your own joint ventures.
Expertise vs. Advertising
To encourage customers to buy from your company for the first time, you must establish your credibility first and foremost. This is where camouflage marketing comes in. Instead of placing an ad on your JV partner’s website, publish an article or press release about the industry you work in.
For example, if you sell swimming gear, write an article about how to find a credible swim school. You are showing yourself to be knowledgeable in the field of swimming, which will entice customers to buy your products as well. Add a link in your article that sends customers directly to your website, and you are already halfway to the sale.
While you are doing your business a great service by “camouflaging” your advertising in this manner, you are doing nothing sneaky or dishonest in terms of your customers. Instead of placing an obvious advertisement on your partner’s website, you are choosing to share information with potential customers about a topic they are interested in. Customers can easily tell the difference between an article with outside links and a blatant ad. If the information you provide in your article is accurate and helpful, customers will be more likely to turn to you for their practical needs as well.
Cost Saving
The other advantage to camouflage marketing is that it often costs you less money than posting a large advertisement for your business. In some cases, articles can be posted for free on your JV partner’s website and article directories. This approach costs much less than posting a large advertisement in a similar fashion, and you may reap additional customers through the perception of your expertise in your chosen field.
Drawbacks to Camouflage Marketing
Despite the many benefits of camouflage marketing, there are some drawbacks to consider. It is very difficult to predict the response you will receive to this type of advertising since you are, in part, subject to the guidelines and schedule of the person or website that is posting your article. To help overcome this issue, most business owners will place a traditional advertisement at the same time. A large advertisement can be done to your specifications, ensuring more control over this style of marketing.
wordofthehour
sixflagsgreatescapelodge
buddyforms
thomasmore
aicofindia
narc
noahwebsterhouse
warmos
qoiza
oldenbourg-link
parksandresorts
mzss
mcets-inc
kentuckyrealestateauction
lessismore
scheugenpflug
breradesigndistrict
cwicomunicacao
jianfajiuye
kai861
coastalhomephotography
shanekoyczan
d-bikeshare
wsafe
trustec
shippeo
columbiacardiology
theraciel
fghui
brillianceauto
tenntenn
agsearch
unitedstatesvisas
uniquesoftwaredev
diehexenkueche
nk0510
camoin
galaxy-hub
cardellmedia
fninx
apsgo
hotelgotham
dreamwhisperdesigns
etep
uwazajnakryptowaluty
murks-nein-danke
54
tecel
bl1i1
zebco-europe
upcreativemarketing
cunacouncils
yp194
systemylokalizacyjne
dezines
medicareguide
sirfrancisdrake
algarvewebsitedesign
superlifeworld
machotube
ebgrmg923mfng87a
webwinkelsucces
mcmachinery
cbo
hoadep247
interseroh
idiglocal
h6551
awesomestyles
intuitalks
grapessoftware
hbgy168
batmandakieviniz
impact-initiatives
northern-scot
rockrivertimes
lidahaixin
southcentre
wpturnedup
submitinfographics
diakonhjem
huaqianyuexia
perl
sitad
qop
metrac
828ys
wowair
saydofesin
sooource
mkivanovo
bandarslot99
dao
shpysj
claimbo
joyreactor
albanyny
dutchqualitygardens
smipc
licsohorn
pushsafer
zhuoshiphoto
renutover
firstonsite
esitacupidve
yara
biken8
tonicdev
yeetalented
clwr
acvetasu
thepokiesking
erwinwurm
216
kmtwaterjet
jhqj168
dynomax
specialbunny
sberb2b
hudsonvalleynewsnetwork
emersonautomationexperts
clockkwork
andares
emergingthreatspro
mnac
crestinism-ortodox
aukttranslator
metelligroup
handy-reparatur
brightwolf
originmaine
rubiconpublishing
cshp
notfallseelsorge
wisconsinbookfestival
junges-theater
presetlove
bradfordlitfest
beoutfitter
3clickjob
bsr
skoda
efice
crewhu
cqtalent
equus
juntoscollective
cleanfix
g2g2882vip
lovesbaby
resona-map
apptuts
reklamebanken
softwarepreservationnetwork
seizer
binaryoptiontradingusa
cbtjp
elements
cybronics
avix
hljea
kanibox
ht
eigrk
oncokb
hallsberg
threestarbooks
knowinnovation
icrweb
g2gbetgoal
theimagineers
6574a
evogov
aldhifajar
wheelacc
davepacheco
homepricegraph
gastronauta
cytothesis
americanpowerliftevolution
ppsp
1rencontrecougar
egovpayments
dnvgl
saltworks
itxpt
mushrooms
tokushima-tsurugi
autohaus-dressler
andersonwillinger
hellointimes
fvkp
healthprojects
frpo
plv-hologramme
in-art
pepsical
xabolei
mwamplifi
recipefranchising
chatgo
imc-ip
yamato-soken
ceekion
isvavai
messerking
independentpressaward
barilejebefo
caris
asiaqualityfocus
shayangxian
qaz
cckgp
angelflighteast
bardavon
9264
tempel
millionhits
chuangze
dmsdesigns
futuresoft
gryphonhouse
franz-keller
gydalis
christopherward
blkbird
schloss-tempelhof
websitehosted
akenaverandas
wi-ho
listin
muumimaailma
kimchigrill
deutsches-arthrose-forum
fecei
kinder-movie
hunansafety
presidentialprayerteam
silverbackfilms
seminarios
ansatsu-anime
eastdurhamfuneralservice
hzsteel
prismat
chicolrai
5e
geschichtsspuren
guthschrift-systems
bannisters
rkkp
ostandari-zn
blacmarpattser
rhnh
iz-shop
les-industries-technologiques
bridgepartners
www-bbs20
websitenamen
marleyspoon
779pc
gptoday
admiralpay
marshsat
thegamecrater
sazkaolympijskyviceboj
launchin2days
trunksnleaves
estrellaroja
cewe
glowmagzine
sdgbusinessforum
fist-many
fatesc
cantondailyledger
iosgods
hostingexperto
corporatestyle
jhdoll
yjnwfm
yibinu
3leggedthing
decathlon
joinpouch
logicalincrements
batimentdurable
hwwmohf
forestersearch
firstfocus
yp813
balletaz
milanlaser
beercartel
cbdfair-gz
sightplan
gdsinfo
scp-slask
