Every entrepreneur knows that the internet is an important marketing force, but as with all things in business and marketing you need to plan a well thought out strategy if you want to be able to leverage the best results from your marketing efforts.
So what is strategic internet marketing? And how do you do it?
Internet marketing incorporates many different aspects. From paid advertising through SEO to website design and customer relationship management. It all falls under the same umbrella.
The key to success with your online marketing comes from carefully planning each element of this massive topic. A good internet marketing strategy will treat each element as a synergistic part of the whole. Each element is a cog in a larger machine.
Keeping with the analogy above, it goes without saying that no matter how good a single cog might be, it is worth nothing if the whole machine hasn’t been constructed effectively.
For this reason, it is imperative that you plan your internet marketing strategy from the ground up. Break it down into stages: Building awareness, attracting visitors, building authority, solving customer problems, converting visitors to customers, customer satisfaction and finally retention.
Each stage of the process will be made up of several of the smaller elements mentioned above, and each stage should be planned so that it will need naturally into the next.
Just like a machine with a missing cog, a website with no traffic will not make a sale, and equally all the traffic in the world will not make a sale if the website itself doesn’t help and guide the customer through the sales process.
Strategic internet marketing [http://www.thebusinessnomad.com/strategic-internet-marketing] is a massive area, and there is a lot to learn. On my blog I talk about all of the various aspects of internet marketing. From PPC advertising to SEO strategies, I love to discuss everything to do with e-business.
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