There are many choices to select from for your marketing advertising. The marketing landscape has changed and will continue to evolve. The one thing about the world is it is constantly changing.
Today’s business owners need local and mobile marketing. Internet search results are currently dominated by large corporations and major chains. The corporations rarely take the time to market on a local level. A small business owner can own local search results with the right marketing strategy in place.
The problem for most business owners is that they lack the knowledge to develop a web campaign. Google wants to become the new yellow pages and has implemented marketing tools to help the local small business owner to succeed in this marketing arena.
Lack of funding and a staff to maintain a web site has been a big problem for local small business in the past. Google has solve this problem for all small company owners. They are offering all local business their own place page on the web. Powered by Google and at no cost to the small business owner.
The problem for most small business owners do not know how to claim it. Only two percent of all place pages have been claimed. Companies that fail to get in on their place page do so at their own peril.
Before the internet companies used marketing strategies including phone directories, newspapers, television, direct mail, print ads and e-mail. These traditional marketing methods are no longer driving customers to their stores.
Directories have been replaced by search engines. The directory companies are buying online properties.
Newspapers are on the decline. Most of them get their stories from online sources. When was the last time you opened a newspaper? With Tivo people no longer watch commercials they just skip through it. Telemarketing pretty much died out with the do not call list. Direct mail only offers a one to two percent return on your investment depending on the mailing list. Print ads are expensive and rising all the time. Spam software has killed email marketing.
The market has moved online for better or for worse. A small business owner needs a web site to survive. Small business owners who take a good hard look around can see that it is the only solution.
Develop a strategic marketing plan online in the same way as offline. Find out the true statistics. Spend you marketing and advertising budget where it will count this year.
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