When you join a multi level marketing (MLM) company, you are guided, if not lured, on how to make your business successful. One of the greatest lies in this industry is how much you will make without any or very little effort. You certainly can make a good income of network marketing, but that is assuming you do some work too. Most who try end up losing any motivation and inspiration they might have had when they started, and eventually quit. Not knowing how close they already were to succeed. They just needed better instructions to push them in the right direction.
The most common marketing method recommended in MLM is to first to tackle your what is commonly referred to as the warm market. This is your friends and family.
When the method of harassing all your friends fails (and you have de-friended all your friends), then your sponsor will likely have you move along to the next step. The next move would be to recommend that you buy leads call that the company will sell to you. The problem is that these so called leads when contacted, usually do not know what you are talking about (or how you got their number). Worse again, the same phone number probably been sold to many other distributors. If you happen to be number twenty to call that person today, you are not doing your business any favours. Next you will be told to move on to simple cold calling. Listening to all these rejections will not do much for your confidence nor for your motivation to continue on the trail to failure.
However, what your distributor probably fail to mention is that trying to recruit any one within an arms length is more likely to ruin your business. Doing what the network companies are telling you to do is probably the last thing you should be doing.
When your home based business is not taking off as you expected, then you might be told that it is simply your own fault. You lack motivation. Little wonder after all the rejection you just had to handle. In spite of what you are being told, there is nothing wrong with you nor your motivation. You were motivated enough to start out and to give it a try. You might even have been motivated enough to continue your efforts, in spite of set back, because you still believe that things can change.
What you do lack is proper marketing skills. Most network marketing companies tend to focus more on their products than on teaching proper marketing. It is said that anything can be sold with great marketing and there is much to that statement. Even a poor product can be sold with good marketing.
Attraction marketing is about marketing yourself and making you attracting customers rather than repelling them. This is done by becoming an expert in your chosen niche. Befriend your family and friends again and have them coming to you asking what you are doing to be successful in your MLM business. What if instead of paying for your leads, they are paying you to prospect them? The key is to make the customer come to you, wanting to buy what you are selling. If you are struggling with your network marketing, but still want to make your business become profitable, then you need change your mindset. You need to change your approach to your business and own your business.
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