There are a lot of reasons why going mobile is the most popular and most-talked about trend in the online marketing industry. Mobile marketing is just starting to gain foothold and yet the attention it’s getting is huge and not slowing down even for a little bit. Not convinced? Visit the top marketing websites and blogs today. Chances are there’s a mobile-related article or two in the front page of said websites.
Mobile phone users compose a huge and continually growing market. Advanced communication technologies allow people to access the internet via their mobile phones. The number of people who are in possession of web-enabled smart phones is on the rise. Needless to say, the mobile market is the new marketing frontier. Thousands of online businesses and entrepreneurs are noticing the potential of the market. And so should you. If you ignore the trend, you are going to miss out on a huge opportunity.
Benefits of Mobile Marketing
Mobile phone devices or cellphones are now a large part of internet marketing strategies. This should not come as a surprise considering the meteoric rise of smart phone users. Below are just a few of many benefits of marketing through mobile phones.
Increased website traffic. If you are running a website, a blog, or a merchant site, you can significantly increase the traffic it receives by creating a mobile version of it. As you should already know by now, some websites are impossible to view or even inaccessible through mobile phones. That said, you should check if your website can be effectively viewed through a mobile phone. If not, you should consider setting up a mobile version of it. Usually, the mobile website is just a simplified version of the desktop website. All unnecessary parts of the website are scrapped.
Wider reach. It’s simple. Having a desktop version and a mobile version of your website is much better than having just a desktop version of it. Having the two versions exposes your site to more people. Your site’s reach can increase by up to 50%. This percentage will surely expand in the coming years as more people resort to using mobile phones in browsing the world-wide web.
Accessibility. This is among the biggest benefits of creating a mobile website. Your readers or users can access your site anytime and anywhere. Since a mobile phone is small and can be carried anywhere, anybody can view your site even while he or she is in the move. You can’t say the same thing about a desktop website.
Quicker communications between you and your contacts or customers. Whether you are in the affiliate marketing business or in the information marketing industry, you can quickly send messages to your customers and get instant feedback. If you are an online entrepreneur, this is very important because it allows you to do more in less time.
It’s not that expensive as you may think. Compared to other internet marketing techniques, mobile marketing is very affordable. Whether you are hiring a programmer to create a mobile website or you are buying mobile ads, the investments you need to make won’t empty your pockets.
Maintaining a mobile website is not hard either. As long as you have everything in place, your mobile website will be automatically updated whenever you publish new content in the site’s desktop version. This doesn’t mean though that you don’t regularly check your mobile website. You have to continue on checking your mobile website for glitches or bugs.
You can always outsource everything if you need them to make your life a bit easy! One problem you may be facing is how and where would you start? I suggest start reading more articles that talks about mobile marketing so you’ll get the top ideas and it’s curve on how you will start your own. You might want to be a local mobile marketing agent in your area?
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