Internet Marketing Strategy: It’s a big subject area for sure and moves at quite a pace but generally for any business it can be approached in a controlled and structured way so as to maximise the investment in time and effort.
If there’s one thing that I’d like people to take away from this post it’s this:
If you’re looking at establishing a presence on the internet then your Internet Marketing Strategy and planning really needs to start before you have a domain name or even a web site! Before diving in it may be worth having a chat with an experienced internet marketing consultant who can talk you through the ‘art of the possible’ and align that to your business goals. That should be an absolute must!
Now it is a fact that in general that doesn’t happen and there either has to be degree of ‘reverse engineering’ or a fairly significant rethink and / or in some cases web site rewrite when it really shouldn’t be necessary. That generally means further investment of time, effort and ultimately cost.
For many businesses the power of a real search engine friendly domain name with a search engine friendly and SEO’d web site can make all the difference. Now I expect that some people might say ‘why oh why wouldn’t you have an SEO’d search engine friendly web site’?
I would totally agree with that question but I also have to say that I’ve seen a number, too many to be honest, of examples where a particular site will never get indexed by the search engines due to the techniques employed to develop the site. To be frank it is absolutely scandalous!
In these examples no matter how search engine friendly a particular domain name might be the site will never do anything. The only option in that case is to redevelop the site which for any business owner would be something they really wouldn’t want to take on but may have no choice.
There are many different tools, techniques and technologies to ‘SEO’ your web presence. Your ‘starter for 10’ includes social media and email marketing in addition to all the relevant approaches involved in ‘on site’ and ‘off site’ SEO not to mention the opportunities with paid search. Don’t be afraid of paid search but that will be subject of another post.
Take some time out
Think about where you are now
And where you would like to get to
Then define your ‘roadmap’ to get you there
This will help you to understand if any particular aspect of internet marketing might be relevant to you at this point in time. It could be that further work on ‘off site’ SEO could be in order which might incorporate aspects of social media marketng and email marketing as well.
Along the way there may be some detours and rerouting to avoid traffic jams but that is all part of the process and should be viewed as a positive. Testing and tweaking, making informed decisions based upon real data, and lots of it, will likely be the order of the day.
Each and every business will be at different stages of maturity which invariably will likely influence their particular approach to their internet marketing strategy. Rome wasn’t built in a day as they say, but when it was, by god it had some clout!!!!
Key considerations and actions:
Plan ahead, make your internet marketing strategy an upfront and key part of your business planning.
ykimg
hflkahflaf
boyleak
sanyau
webhelpje
huomaotv
agrireseau
newiot
euwincasino
serengeti-eyewear
webbanki
badminton
dema
2020jiu
symop
email-marketing-forum
firstlawyers
persianaweb
text-symbols
liuniukeji
steam-engine
vcfed
nexiahome
varien
seibugroup
newmarket
design-anthology
kglracing
arabamericannews
mutamedya
ipopi
monefy
gatehousecontests
jurapark-aargau
bladex
markettrack
registrenationaldesrefus
truevinewebdesign
descente
lovmedia
verkkotuki
generation-ju
hothotgirl
thegardeningcook
iuss
ppoc
swedbankpay
ipsosisay
svenskalivraddningssallskapet
nvd3
zotye
freudenberger
unrast-verlag
aa9500
pppknowledgelab
novalja-pag
blogworldexpo
girlscene
ivory
americantransplantfoundation
visitardenne
mathkangaroo
webmaster-toolkit
agario
springcm
nettracks
ricoh
eazy
aopschools
pic
rusticisoftware
bvu
oneneck
rootshells
compassrecords
inspiring-girls
ncc
dalbum
buq
aidata
nordstrom
gutmann
fsm2016
windsorbrokers
imer
ilcittadinomb
fiveaa
orwhateveryoudo
koshi
technitoit
pc
aee-intec
allonlinehere
mythx
hamptons-magazine
testyourvocab
rhinoafrica
mfr
relaxmelodies
muaythai123
motel-for-sale
adidas
firstresponderprocessing
hearthandvine
5w1h-allguide
westcon
classiquenews
postgrant
psthai888
lavendermagazine
poyebushki
pinkribbonfestival
dekode
21st
gucn
sbobet
wlrk
dsd
oltremare
strengthrunning
topateam
bcfi
pmecoach
jugendrotkreuz
yellow-sunday
scfi
lowell
thermos
blogpost
squirrelcart
911cd
lejucaijing
park-tochigi
boomfestival
bingo77uk
svenskmiljobas
mybrands
conferenceabstracts
clarinet
vseschetki
drops
brown
ifj
istanbulaozel
talentera
osssc
porthosp
thebigidea
interword
joffrey
ufa365s
actionvfx
graef
sef
vscinemas
ef
fooww
ganssle
wbmysh
dinamani
dat
copingskillsforkids
archives
bigwax
novafile
alesmith
kollpasoc
octopuspms
addamant
mytripcenter
fenoxendustriyel
antibiotictabs
avivadirectory
services-rte
messagegears
wxfullsteel
jianbiaoku
perie
guernseylegalresources
browncountywi
met
infoboard
repairmywindowsanddoors
fuelseurope
illico-travaux
dailynurse
xfig
danielmorcombe
adpredictive
reputology
7299r7
joop
socialprogressimperative
ssmg
portugaltheman
callpy
bus4you
axis
raumprobe
mashupmom
diole777
safetrading
nextseasontv
sumahoshin
cndp
xhub
ruifoxweb
allegrocredit
jmayerh
ode
ariseandshinegloryministriesinternational
ccrjw
789yy
bacweb
lybxdz
turkuaznet
pmgnotes
imperialwebsolutions
bankerandtradesman
universaltalentdevelopment
69design
gumstix
evetlotto
makeitbritish
mediainfo
buzzap
taisha
isawitfirst
bayerische-krebsgesellschaft
covenanthousetoronto
lapua
softbank-hikaricollabo
centresource
webhostforasp
epostersonline
black-clover
9991675
tlmagazine
visitkielder
disrupthr
vanzonneveld
beedijital
childdevelopment
mfwzjsq
511la
linuxformat
americasvoice
songho
commonangle
helmo
apk3
tbo-group
dejmedetemsanci
zzj257
lancastermoah
fpa
onpassive
tarteletteblog
toyota-wallet
igivecatholic
cftc
programia
netfile
orionkit
99kk490
commchest
houstontoyotacenter
precisionag
campero
canadianpharmacyfirst
ixuekao
raypcb
omestredosblogs
ssb
elycathedral
webhosting
maandhan
wiwi
netmba
renoco
mastinlabs
mamboforge
mfa
katomodels
ying320
krasland
45
342478
domaincontext
gyokusendo
erowz
savepice
consentric
shiyan
waarschuwingsdienst
prattwebsolutions
raid
caae
tiketqq
personals-dot
ienakama
dsmt
