Would you market a Mercedes to a die-hard BMW driver? Probably not, but initially that is what thousands of network marketers are doing when they market to people outside of their target audience. It is imperative to know exactly whom you are marketing to: By laser-targeting your market, you can avoid wasting time, energy, and money on prospects whom are not interested in what you have to offer. Utilizing these two effective factors when you plan your marketing strategy will dramatically decrease the chances of frustration and ultimately increase profits.
Demographic Factors
Demographic factors for your target audience include: Gender-Would your message be more appropriate for males or females? Age-Are the benefits of what you have to offer tailored to those of a specific age? Marital Status-Would single people find your marketing interesting? Married? How about those married with children?
Income-Is there a certain financial status desired for those to be involved with your team?
Occupation-Would a certain occupational field respond positively to what you are offering?
Geography-Where are the best prospects for your product, service, or opportunity located?
Sociological Factors
Sociological factors concerns itself with the “background” of your target audience. These considerations align perfectly with demographic factors because this outlines the “type” of person you are wanting to market to which includes the choices and lifestyle your ideal prospect has made and are making. These include:
Purchases-You want people who are willing to spend money to enjoy the benefits of your product, service, or opportunity because it solves their problem. This makes them more qualified than someone that is just wishing to purchase or only talks about purchasing. Purchase history determines if they are truly serious about meeting their needs.
Credit History-This consideration allows you to obtain an overall perspective of your prospects financial mindset. Your marketing strategy would be different based upon what you have to offer (e.g., high-end product or low-tier offering) and prospects credit history.
Credit Cards-Does your prospect make purchases with credit cards? Are they using credit cards on the internet? This not only determines purchase amount but allows you to conduct business using several mediums (e.g., telephone or computer) quickly.
Needs-This consideration should be the central theme of your entire marketing strategy. The benefits of what you have to offer should address the needs of your prospects and ultimately solve their problems.
If you use these two effective factors in your marketing strategy, your target audience will be more susceptible to your product, service, or opportunity and that will definitely make you a happier network marketer.
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